Search engine optimization practices that violate Google’s quality guidelines.
Search engine optimization practices that comply with Google’s quality guidelines.
The process by which search engines discover your web pages.
The storing and organizing of content found during crawling.
Refers to a page or group of pages being removed from Google’s index which means they will not show up in search results
Stands for “search engine results page” — the page you see after conducting a search.
Organic answer boxes that appear at the top of SERPs for certain queries.
Earned placement in search results, as opposed to paid advertisements.
is the clickable text in a hyperlink.
Alternative text is the text in HTML code that describes the images on web pages.
Canonical URL (Canonical tag):
Used in situations where duplicate content exists. The canonical tag is added to the copy so it points to the original content.
A meta tag that instructions a search engine not to index the page it’s on.
An approach to indexing where the mobile version of a website is crawled and indexed first. The desktop version will still be indexed and ranked,
Negative SEO (Negative SEO attack):
Negative SEO refers to using black hat SEO methods to lower the rank of a competitor.
The ease with which a link can be found by human visitors or crawlers.
The value or authority a link can pass to its destination.
The quantity of links on a page.
Nofollow is an attribute value of a link. By using it we inform the search engine crawler that we do not wish to pass link equity to
the website it is pointing to.
Or “inbound links” are links from other websites that point to your website.
Used to describe the process of earning links to your site for the purpose of building your site’s authority in search engines.
Also known as reciprocal linking, link exchanges involve “you link to me and I’ll link to you” tactics.
Also known as “crawlers” or “spiders,” these are what scour the Internet to find content.
Links on your own site that point to your other pages on the same site.
It is a link analysis program that estimates the importance of a web page by measuring the quality and quantity of links pointing to it.
Files that suggest which parts of your site search engines should and shouldn’t crawl.
A list of URLs on your site that crawlers can use to discover and index your content.
Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries.
A spammy tactic involving the overuse of important keywords and their variants in your content and links.
Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website.
The percentage of total visits that did not result in a secondary action on your site. For example, if some- one visited your home page and then left before viewing any other pages, that would be a bounced session.