GENERAL SEO TERMS & TERMINOLOGIES

Basic SEO Terms and Terminologies_Page_1 (Demo)
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  BLACK HAT:   

Search engine optimization practices that violate Google’s quality guidelines.

    WHITE HAT:   

Search engine optimization practices that comply with Google’s quality guidelines.

    Crawling:       

The process by which search engines discover your web pages.

    Indexing:      

The storing and organizing of content found during crawling.

    De-indexed:  

Refers to a page or group of pages being removed from Google’s index which means they will not show up in search results

    SERP:             

Stands for “search engine results page” — the page you see after conducting a search.

    Featured snippets:  

Organic answer boxes that appear at the top of SERPs for certain queries.

    Organic:         

Earned placement in search results, as opposed to paid advertisements.

    Anchor text:  

is the clickable text in a hyperlink.

    Alt text:        

Alternative text is the text in HTML code that describes the images on web pages.

    Canonical URL (Canonical tag):     

Used in situations where duplicate content exists. The canonical tag is added to the copy so it points to the original content.

    NoIndex tag:     

A meta tag that instructions a search engine not to index the page it’s on.

   Mobile-first indexing:  

An approach to indexing where the mobile version of a website is crawled and indexed first. The desktop version will still be indexed and ranked,

   Negative SEO (Negative SEO attack):  

Negative SEO refers to using black hat SEO methods to lower the rank of a competitor.

   Link accessibility:   

The ease with which a link can be found by human visitors or crawlers.

   Link equity:   

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The value or authority a link can pass to its destination.

   Link volume:  

The quantity of links on a page.

   Nofollow link:   

Nofollow is an attribute value of a link. By using it we inform the search engine crawler that we do not wish to pass link equity to 

the website it is pointing to.

   Backlinks:      

Or “inbound links” are links from other websites that point to your website.

   Link building:  

Used to describe the process of earning links to your site for the purpose of building your site’s authority in search engines.

   Link exchange:  

Also known as reciprocal linking, link exchanges involve “you link to me and I’ll link to you” tactics.

   Bots:  

Also known as “crawlers” or “spiders,” these are what scour the Internet to find content.

   Internal links:

Links on your own site that point to your other pages on the same site.

   PageRank:    

It is a link analysis program that estimates the importance of a web page by measuring the quality and quantity of links pointing to it.

    Robots.txt:    

Files that suggest which parts of your site search engines should and shouldn’t crawl.

    Sitemap:       

A list of URLs on your site that crawlers can use to discover and index your content.

    Long-tail keywords:  

Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries.

    Keyword stuffing:

A spammy tactic involving the overuse of important keywords and their variants in your content and links.

    Guest blogging:  

Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website.

     Bounce rate:  

The percentage of total visits that did not result in a secondary action on your site. For example, if some- one visited your home page and then left before viewing any other pages, that would be a bounced session.

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