Crafting Headlines, SEO Titles & Meta Descriptions

HEADLINES

Your posts should ideally have much longer headlines than your pages. Your pages should use an exact keyword that describes exactly what the page is about and does not need to be lengthy. Your post titles on the other hand should contain keywords but should also describe what is covered in the tutorial. Including the year such as “2020” in the post title can also help boots click through rates.

Page Headline – WordPress Project Consulting (short but concise headline)
Post Headline – 15 Simple but Effective Steps to Secure your WordPress Website
Against Hackers & Malware in 2019 (long and very descriptive headline)

SEO TITLES

A very common mistake a lot of people make when trying to optimize their titles is
that they think of search engines first before actual readers. In other words they
prioritize stuffing their titles with keywords forgetting to make them enticing for
people to click on.
Your SEO title should typically be a shortened version of your post title.

Post Headline

15 Simple but Effective Steps to Secure your WordPress Website
Against Hackers & Malware in 2019

SEO Title

15 Simple but Effective Steps to Secure your WordPress Website

META DESCRIPTIONS

It is recommended that you include your keywords/keyphrase here but the utmost
priority in your meta description is to summarize the article and explain why
people should read your article.

Tip – Keep your meta descriptions to a maximum of 156 characters to ensure it
shows up on the Google search results page.
Ultimately when it comes to writing out your headlines, titles and descriptions, it is
important to remember that you are not just writing for the search engines. You
are also writing for human beings who need to be enticed and encouraged to
click on your links. Write for your intended audience first and then modify for the
search engines.